On Friday, April 8, 2011, after six years, six months, three days, five offices, and three jobs, I am leaving SCAD. Next week I’ll start a new position as Community Outreach Manager on Public Broadcasting Atlanta‘s Digital Services team.
In October 2004 I had nearly finished the Master of Education degree in Instructional Technology at Georgia Southern when I became SCAD eLearning’s first analyst. For a couple of years I worked between the students, faculty and instructional designers to make SCAD’s online courses work well. And they did. In 2006 Allison and I moved to Atlanta and I became SCAD Atlanta’s first Web Producer, where I caught the new campus up online. Finally, in 2009 I was asked to be the university’s first Social Media Manager. I’d never heard of such a thing, but having been part of the Web for over 10 years and established Art Relish as an important contributor to Atlanta’s art scene, my boss at the time thought I’d be perfect.
In all modesty, I was (am!). I was able to take the splintered presence of random SCAD elements in various social channels and bring them together. I became the voice of SCAD in Twitter, Facebook, Flickr and YouTube, among others. There’s a high probability that if you’ve read anything related to SCAD in social channels since then, that I was on the other side of the screen.
I’m particularly proud of the social stream on SCAD.edu that showcases the university’s involvement around the web. I wish I’d been able to get blogging fired up to demonstrate the thought leadership around here. Hopefully someone after me will have more success. One of our first goals was to have more fans than students. Check. Done in the first year. Out of 10 competitors, SCAD is number one in social conversation. Sentiment is overwhelmingly positive. SCAD is an established presence in the social realm, with high quality campaigns around a variety of events in addition to our everyday participation. I even drove a bus full of fashion bloggers for a weekend.
Well, there are a lot of things I’m proud of, but most important are the relationships we’ve been able to form with the wider audiences of SCAD. Current and prospective students, parents, industry, art lovers, alumni, the public… anyone with an interest now has a way to take part in the conversation. I’m happy about that.
And now it’s time for me to move on. I’ll be working on PBA’s web presence, growing interaction and conversation around their (our!) digital channels. It’s going to be a change of pace for sure. I am very excited to get back into media. My years at the Savannah Morning News were some of the most professionally fulfilling of my life. I’m excited to again have the opportunity to make my small contribution toward spreading quality information, that leads to knowledge, that leads to action, that makes the world a tiny bit better.
It seems like a million years ago that I started here at SCAD. I’m leaving a better person, having learned a lot, not only in my job, but also in my studies for the photography MFA, and especially from the fantastic people I’ve been honored to work with.
So… yeah… you know where to find me.