Alright, twelve weeks in a row is pretty good, I think. Today I have jury duty and nothing to do while sitting in a big room with a bunch of blank faces waiting to hear their names.
This writing every week project started out with more ambition than planning. I want to do it, and then I get started. This is where thinking small comes in. “Whatever is on my mind” is not a good enough topic, or not “sustainable” in my business parlance.
Focus is something I’ve worked on for a long time, and still working on it. There are just SO MANY THINGS to find interesting or be curious about. And I am vain and love to share my opinion.
One of the reasons I started this write every week exercise was the sensation that I’d become a consumer, constantly tapping and sliding on the glass of some device. That hasn’t stopped. Of course if what I want to accomplish is to stop tapping at glass all the time, then that is what I should do. Replacing consumption with pressure to perform a random task does not work. I need to focus on a real and significant goal that gets me closer to where I want to be.
Everything is changing all the time, and it’s up to me to recognize when one thing isn’t working the way I want and to do something else. It’s not failure, just part of the continuum.
I also have to acknowledge what I actually do as a producer. Again, depends on focus, or how I choose to see things. Truth is, I’m way more interested in making cool stuff than fulfilling an arbitrary and self-imposed requirement. The internet doesn’t need any more ego-stroking commentary.
So I’ll write it down when I’ve got something to say.
One note brought up in my recent performance review is communication. Turns out that while I thought I had been not writing enough, I am in fact writing too much. Execs don’t want to see thousands of words on what will make a site successful. They want to see one page of bullet points that tells them who, how, why, and how much. I need to tighten it up more than spread it out.
And then there’s everything else I like to do, such as this interview from last week with the Center for Hard to Recycle Materials. I’ve kind of been warned off producing content at my job, but I like it, and ‘local community engagement’ is pretty much the key to my conception of successful digital strategy. So I do it anyway.
What I thought was really cool about the CHarM piece is that there was no radio mention. It was on our website front page for one day, and posted to our Facebook page twice. It was also posted on the neighborhood Facebook page as well as the CHarM page.
Community passion and interest drove it to be the second most popular post on WABE.org for the last week. The video, unlisted on YouTube, has been watched over 1,000 times since posting last Wednesday.
Local content about topics of interest to the community is critical to digital success. If no one else is going to make it, and my responsibility is to expand and engage audience then I will have to do it myself, even if I’m not officially a ‘content creator’.
I’ve got another interview in the can with TinyDoorsAtl, who (as you might have guessed) make tiny doors and place them around Atlanta. You should have seen the crowd at the dedication last weekend. (Oh wait! You will, because I was there!) I’m excited about getting to work on that, just as soon as I wrap up jury duty.